Source: NY Times.com
fashion, shoppers
ONLY a year ago, Maggie Buckley might have indulged a craving for, say, satin opera gloves or python sandals with a quick trip to Saks or Bergdorf Goodman. But now, in these recessionary times, she tends to avoid such public sorties.
Donna Alberico for The New York Times
COVERT CONSUMPTION A peek at activities: Jano Herbosch, a host, shows off a necklace.
“Shopping is almost embarrassing, and a little vulgar right now,” said Ms. Buckley, an editor at Allure magazine. Loath to be seen loading freezer-size parcels into the back of a waiting cab, she finds herself shopping at under-the-radar soirees in the homes of her friends.
Ms. Buckley is one in a coterie of shoppers turning their backs on conspicuous consumption but trawling for treasures nonetheless at invitation-only shopping events springing up in hotel suites, at private showrooms or in the well-appointed parlors of their peers. Feeling the pangs of conscience, they are shopping on the down-low, finding deals in places that are the retail equivalent of a safari on a private game reserve.
“People don’t want to be as public about shopping for luxury goods as they were in the past,” said Robert Burke, a luxury retail consultant in New York. “It’s a feel-good way to buy, and this is a time for feel-good things.”
Such covert shopping has long been enjoyed by the upper crust, people who could pay six figures for diamond-and-sapphire brooch or sable wrap — and the privilege of exclusivity. But in the current climate, stealth consumption has gained a more potent appeal, taking place at gatherings with an insiders’ feel.
“We’re like a little secret that people want to share, but not with just anybody,” said Eve Goldberg, an owner of William Goldberg, a diamond dealer in Manhattan. Ms. Goldberg’s company recently opened a salon that caters to clients who prefer to shop discreetly.
“People are saying: ‘It’s that time of year; I want to buy something, but I feel a little weird,’ ” Ms. Goldberg said. “Often they tell me, ‘I don’t want to be out there making an announcement with a big bag that says Harry Winston.’ ”
Private dealers, many of them dilettantes who acquire their wares from designer friends, at trade shows and from dealers and artisans in exotic locales, are the bane of recession-battered high-end merchants. Established retailers are hard pressed to compete with such luxury pop-up shops while maintaining inventories and absorbing the high costs of operating their businesses.
But under-the-radar parties offer the well heeled, and the well connected, a chance to snap up temptations without an inner censor chiding them for their spendthrift ways.
“There is certainly a stigma to spending openly in this economy,” said Eric Spangenberg, a consumer psychologist and the dean of the business school at Washington State University. “These people don’t want to appear flippant by disregarding the woes of the economy,” he said, “but they still want to get their shop on, and they’re going to find a way.”
Those who cannot wean themselves off the shopping habit flock to events that are, in Dr. Spangenberg’s phrase, “the high-end equivalent of a Tupperware party.” There they trade gossip and air kisses — and spring for crewelwork pashminas or pavé diamond pet collars.
Sure, they are shopping. “But they are also enjoying the camaraderie and a social experience,” said Joan Horton, an event planner and decorator who offered a selection of shrugs she bought during buying trips abroad. Last week she displayed those items, sold under the Shrug Shop label, at a lavish three-day shopathon in the apartment of a friend.
The gathering, the brainchild of a clutch of freelance stylists, designers and merchants, offered handmade Balinese lace blouses, ikat patterned tablecloths, Indian shawls, snakeskin bags and Bakelite bangles.
“We were looking for a retail outlet,” said Amy Eller, an organizer of the event. But then the Dow went into free fall, putting a crimp in their plans. “We decided we would just become a floating marketplace,” she said.
That marketplace took the form of a haute bohemian souk on Park Avenue, stocked with items priced from $25 to $700, shown off against a backdrop of crimson walls, 19th-century lithographs and faux leopard carpeting worthy of Elsie de Wolfe. Ten percent of the proceeds from the event, which drew about 300 guests and took in an estimated $60,000, went to VetDogs, which provides service dogs for disabled veterans.
“People like the private atmosphere,” Ms. Eller said. “And they also felt they were giving back a little while they shopped.”
Posted by onlythenews 
Posted by onlythenews 
